What is a CEO? What do they do in business?

1. What is a CEO?

English abbreviation for Chief Executive Officer (CEO). The CEO happens to be the Chief Executive Officer, among the highest posts in the company. The title of Chief Executive, President Managing Director, can also be used for this position.
According to Wiki, the CEO – Chief Executive Officer (English: chief executive officer – CEO or general director) is the highest executive position of an organization in charge of the general operation of a corporation, company, organization, or agency. The CEO must report to the board of directors of that organization. The equivalent terms of CEO can be a managing director (MD) and chief executive officer (CE).
Typically, the CEO is appointed by the Board of Directors after countless great contributions and performance reviews. However, a few companies outsource the CEO because there is no senior staff to meet the needs.
As the head of a business, they are responsible for determining the success or failure of the organization by making high-level decisions.
The CEO is the guideline, the “lighthouse” guiding the operation of the business. Sitting in the top position, they can feel the sweetness of success when the company he leads has an extremely high employee satisfaction rate in direct proportion to revenue and prestige of brand credibility in customers’ minds.
However, this position will also be the victim of bouts of depression as it alone suffers from media publicity, shareholder disapproval, and dozens of customer feedback.

The CEO is the boss, but there are other ways to call it the “top-level employee” of the organization. They devote their brains to the overall results of the business and deserve a salary “huge.”
Depending on many industries, the CEO’s salary range typically falls between $601,800 and $1,025,800.
The time spent on “huge” jobs and the pressures that this position has to face is 5-7 times that of an ordinary employee, so compared to a standard “8-hour employee,” their salary is paid. 20 to 30 times more.

The duties of the CEO vary depending on the size and number of employees of the organization.

Here are the primary duties of an executive director:

Determine the overall goal for each project of the enterprise in each phase

Depending on the survey results of the needs of customer segments and rival companies’ business strategies in each period, the CEO needs to develop short-term and long-term business plans.
Leadership vision allows the CEO to see the opportunities and challenges the business has been, is, and will be facing.

Listen to the performance reports of the leaders of the departments and direct the direction for the next activities.

The CEO is the “focal point” of great decisions and ideas, using the brain to find and gather the brains of the C-suit senior leadership department members.
The CEO, together with the Chief Business Officer (CCO), Chief Financial Officer (CFO), Chief Planning Officer (CPO), and Director of Marketing – Communication – Brand (CMO),… to set up and implement short-term and long-term strategies to create a solid ecosystem. Since then, the indicators of revenue, competitive advantage, brand value, conversion rate, customer satisfaction, etc., will be continuously improved.

Building goals, mission, and corporate culture

Corporate culture is also the personality, the core of that business. In other words, the CEO always sets the code of conduct between employees and leaders and among employees based on a common personality standard called “company culture.”
After all, the company culture is the bright expectation drawn up after many years of battle in many markets by the CEO. This is directly related to the goal and mission – the long way of the business.

Participate in external activities, strengthen relationships with potential customers and investors

Admittedly, the relationship with customers and potential investors for businesses is like a big wind pushing the business boat far out to sea.
Thinking about a working culture of principles – sincerity – discipline – responsibility has helped CEOs build a firm belief in corporate values in the hearts of customers and partners. Since then, businesses have also received “sweet fruits” from the trust, which are valuable long-term service contracts.

To be the business spokesman when receiving and answering interviews from representatives of news agencies and the press.

Multimedia communication is an effective means of promoting businesses. Therefore, the CEO needs to build a personal and organizational brand with scientific research articles or hold press conferences to report achievements or scientific achievements of a recognized enterprise.

Build your brand with your style

The best CEOs can use real personal qualities to get public attention for their businesses.
The personal brand of business leaders shows: that words, actions, gestures/attitudes besides the CEO should not ignore form factors such as costumes. An untidy outfit in a formal event also negatively impacts the image of the CEO personally and the business.

Skills to build a team of employees

If the CEO allows employees to share the CEO’s message with the public openly, the CEO may gradually lose control, but the gain is a powerful brand ambassador force.

Make the most of the CEO title.

The media wants to talk to the CEOs of companies more than anyone else in those companies. Therefore, it is recommended that the CEO should use his title to promote the business as much as possible.

Become an idea leader

The more widely available his ideas, the more prepared a CEO is to reap the benefits of those ideas.

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